“Use of major search engines by users and the press:

• 98% of journalists go online daily
  • 92% for article research
  • 81% to do searching
  • 76% to find new sources/experts
  • 73% to find press releases
• 68 million American adults go online every day
  • 30% use a search engine to find information
  • 27% use a search engine to get news”

“The unique audiences of Yahoo News and Google News now rival the online audiences of other current events and global news destinations such as CNN and BBC News”

Source: Nielsen/NetRatings

“Our testing has shown that press releases can create significant spikes in site traffic, and generate hundreds of even thousands of back links...”

Source: Marketing Experiments, "Research Brief (Press Release)"