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Drive|ROI

A simply brilliant Pay Per Click solution.
Drive|ROI PPC Management

We Say:

Drive|ROI offers an effective solution to not only lower your cost per click, but also outsource the daily work of PPC management.

The Drive|ROI program utilizes a cutting edge proprietary search management platform along with the expertise of our search marketing analysts. This enables us to create a more effective campaign that will increase unique visitors and, more importantly, your ROI.

  • Never worry about being out bid again, flat rate CPC
  • Gain up to 20% more unique visitors without an increase in ad spend
  • Our experts control all aspects of your campaign, including setup
  • Drive|ROI uses all major PPC platforms for increased exposure
  • Detailed weekly reporting for measurable results

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After an initial consultation, we will fully evaluate your current PPC campaign and provide you with a set CPC for each unique visitor from your paid search campaigns.

Here’s an example:

Say you have a $2500 Monthly Ad Spend

With a conventional PPC campaign, you can expect the following:

  • Month One
    • Ad Spend: $2500 total spend
    • Unique Visitors: 2500
    • Avg. Cost Per Visitor: $ 1.00

Just a small increase in the average cost per visitor can have a dramatic impact on your monthly ad spend, observe:

  • Month Two
    • Ad Spend: $3000 total spend
    • Unique Visitors: 2500
    • Avg. Cost Per Visitor: $ 1.20

$500 increase in ad spend for the same amount of traffic. You are at the mercy of your competitors and as such your ad spend could continue to rise month after month for the same amount of traffic.

Now let's compare the conventional PPC Management method to Drive|ROI:

Let’s say that after our initial evaluation we are able to only save you 15% per visitor:

  • Month One
    • Ad Spend: $2500 total spend
    • Unique Visitors: 2942
    • Avg. Cost Per Visitor: $ 0.85 (15% savings)

That an additional 442 potential customers for the same monthly ad spend!

  • Month Two
    • Ad Spend: $2500 total spend
    • Unique Visitors: 2942
    • Avg. Cost Per Visitor: $ 0.85 (15% savings)

NO change, other than you save $500 dollars and receive an additional 442 potential customers, compared to the possible increase of an average campaign.

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Your Drive|ROI experts will provide you with measurable results plus, most importantly, more time to devote to your #1 priority: your business.

INM is proud to offer our Drive|ROI program as a stand alone solution or combined with one of our other internet marketing solutions for unmatched online exposure.

They Say:

As paid search begins to occupy a significant position in marketers’ budgets, both agencies and marketers must focus on intelligent keyword, bidding, and creative strategies to extract the most effective return on investment (ROI) from their campaigns.

Source: Jupiter Research, "Us Paid Search Forecast 2005 to 2010"


They Say:

Sophisticated marketers. These marketers use bid management tools and Web analytics packages to determine the most effective bid strategies.

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