“Webmasters who spend their energies upholding the spirit of Google’s basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

Source: Google, "Webmaster Guidelines"

“The unique audiences of Yahoo News and Google News now rival the online audiences of other current events and global news destinations such as CNN and BBC News”

Source: Nielsen/NetRatings

“The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.”

Source: MSN, "Guidelines for Successful Indexing"

“Marketers say bloggers' unsolicited opinions and offhand comments are a source of invaluable insights that are hard to get elsewhere. "We look at the blogosphere as a focus group with 15 million people going on 24/7 that you can tap into without going behind a one-way mirror," says Rick Murray, executive vice president of Edelman, a Chicago public-relations firm.”

Source: Wall Street Journal

“You don't have information you don't care about. RSS is the Tivo of the Web, filtering the information deluge through real-time metadata about your location, awareness, interests and events—stripping out the noise, improving the signal, saving time. It's WYDSIWYG: What You Don't See Is What You Get.”

Source: Bill Gates, Microsoft