“Webmasters who spend their energies upholding the spirit of Google’s basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”

Source: Google, "Webmaster Guidelines"

“Create a useful, content-rich site, and write pages taht clearly and accurately describe your content.”

Source: Google, "Webmaster Guidelines"

“Our testing has shown that press releases can create significant spikes in site traffic, and generate hundreds of even thousands of back links...”

Source: Marketing Experiments, "Research Brief (Press Release)"

“Blogging has become a new...less time consuming and less expensive way to reach potential and current customers.”

Source: WebProNews, "The Blog Marketing Explosion"

“Playing catch-up with search engines can be time-consuming and costly. Worse, search engine visibility takes time to achieve and only seconds to lose.”

Source: WebProNews, "Business Decisions To Shape Your Search Engine Strategies"

“Sophisticated marketers. These marketers use bid management tools and Web analytics packages to determine the most effective bid strategies.”

Source: Jupiter Research, "Us Paid Search Forecast 2005 to 2010"

“The key to successful search engine marketing strategy is constant testing, revising and optimizing based on metrics.”

Source: WebProNews, "Business Decisions To Shape Your Search Engine Strategies"