Extend your customer reach
'Through the press'
Press Releases were once reserved for Fortune 500 companies that monopolized press channels for their profit.
Their Press Releases would dominate the newspapers and periodicals promoting their products and services, leaving little room for smaller businesses to gain an edge. The arrival of the world wide web marked a dramatic change in press release distribution as we knew it, and created a new standard for reaching a broad audience. "The power of the pen" is now directly linked with "the power of the PC."
Press Releases, No Longer Reserved For The Elite
Press Releases are fast becoming the preferred medium for online businesses to get their story out to thousands of potential customers through online press distribution. You no longer have to be a huge publicly traded company to reap the vast benefits of online media. Businesses that operate online now have access to the same powerful resources that large corporations have been using for years to reel in thousands of new clients and customers. Although the practice of Public Relations has only recently reached its 100 year mark in history, PR continues to reign as the dominant promotional tool for companies large and small. As a website owner or marketing professional, you cannot afford to ignore the new online media movement that is changing the way everyone does business.
What?! My company In The Press
Your online business deserves access to the same publicity rights used by countless other companies to gain media exposure? If you stand behind the products and services you provide, shouldn't you be able to get the word out to as many potential customers as possible?
Your press release will be delivered to the most heavily searched portals in the world. By making yourself visible in Google News, Yahoo news, and an unlimited number other websites who display your press release, your online business takes center stage in front of an unlimited number of potential customers, investors, and decision makers who use search engines daily to gather information before they decide to buy.
Don't let another opportunity to promote your online business pass you by. You must react quickly to take advantage of the vast number of websites and news services that are ready to display your company's press release on their website.
Synchronize Your Press Releases for The Leading Search Engines
What is Search Engine Synchronization
Search Engine Synchronization (SES) makes your press release visible within the natural search listings of all major search engines. Using SES technology along with your press release gives you the opportunity to be listed highly on search engines like Google, Yahoo, and MSN under key phrases associated with your company's website. When users search online for your product or service, your press release in the search results will lead them directly to your website.
Advantages Of A SES Press Releases
- Provides a dramatic increase in natural search engine visibility
- Keyword specific to your products and services
- Directly linked to your website for ease of customer conversion
- Press release is displayed as an advertisement for your website
- Multiple direct links to increase your customer click through rate
A Very Important Reminder
Your SES press release will live online for a minimum of 12 months (extensions are available). This means you reap the benefits of having a highly visible, static webpage promoting your business all year long at no additional charge. The targeted traffic will continue to roll in and you will never receive a bill or PPC invoice.
Get the power of an SES press release working for you today.
Innovation > Imitation
IPR Wire, A Division of International News Media, offers a suite of services including all of the principals that will generate your next successful press release campaign. After evaluating your company and defining the impact an SES press release will have on your online business, we work with you to develop a highly targeted approach for your specific industry that can be used for years to come. Regardless of the size or scope of your online business, you deserve to know the best press release strategies that will propel you to the top of your industry.
